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Despite the Great Depression, demand for electricity increases. The Light Board announces that customers can now choose an all-electric home at a very competitive cost. ``The Board believes this should be a distinct help to real estate values," they write in 1935. The Plant begins to sell electric ranges and other appliances to encourage day time use.
1943 street lighting bulb with special blackout paint.
Supply restrictions caused by World War II make system improvements impossible, so the discount is doubled to reduce income. This continues through 1946, when the cost of coal rises and other materials become scarce and expensive. During the War, many street lights are turned off or replaced with special "black-out bulbs" to direct light straight down only.
A new substation at Crow Point and Downer Avenue is energized on December 9, thus reducing the load in the South Hingham and East Weymouth substations. Underground circuits are installed in the North Street-South Street area, along with new mercury vapor street lights. Hingham is one of the first towns in the state to use the new lights, which are brighter, last longer, and use less energy than the ones they replace.
1948 mercury vapor bulb installed in the downtown area.
Sales of electricity leap during the post-War building boom, reaching double digits most years. New equipment to handle the increase includes the Kilby Street substation completed in 1956. Hurricanes Carol and Edna cause $93,300 in destruction in 1954, including 75 miles of damaged lines. In 1959, the town transfers land on Cushing Street for a new substation. The same year, the ``Little Red Schoolhouse" at Elm and Central Streets is transferred to the Light Plant for office space to relieve overcrowding at the Town Office Building.
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